The Pandemic, The Enemy Of Travel

Which person would have believed, barely two years ago that his travels were going to be limited to France, that he would need a health pass to get around or participate in a concert or an activity. Reservations in France, long shunned by the French, arouse real enthusiasm on their part. Spain and Portugal have just been deprecated as a vacation spot.

The Vertiginous Fall Of Travel

The French sky has lost, since March 2020 more than 1.2 million flights according to Eurocontrol. 2,059 daily flights were recorded in the French sky, or -56% compared to 2019. Eurocontrol estimates the activity in 2021 to be 45% of that recorded in 2019. The busiest airport, namely Paris Charles de Gaulle , reached an unprecedented drop, or around 514 flights per day, a decrease of 64% compared to 2019. International passenger traffic is down 86.6% compared to the pre-crisis level on the first two month of the year 2021. For the whole of 2021, the turnover global air transport is expected to reach $ 458 billion. This represents only 55% of the $ 838 billion generated in 2019, but it represents an increase of 23% from the $ 372 billion generated in 2020. Passenger traffic turnover is expected to reach $ 231 billion in 2021, up from 189 billion dollars in 2020, but far from the 607 billion dollars generated in 2019. In 2022 air traffic is expected to reach 71% (compared to 2019). While internal lines have limited the domino effect with a drop of only 23% in activity over the last week of May 2021, international ones are struggling to attract customers due to sanitary bans (-67% ). While Air France posted a balance sheet of the same magnitude (-57%) as the decline in the sector, Easyjet saw its number of weekly flights drop dramatically to -84%. With a high vaccination rate and collective immunity achieved, in 2024 French air traffic could reach 95% of the traffic observed in 2019, but if the infection is persistent then it will be only 71%.

And Yet There Is Hope

bookings for stays are on the rise. On June 9, a key date for the recovery of international tourism, the World Hotel Index records an increasing number of reservations made from abroad. Currently, around 37% of bookings recorded for the summer months were made by foreign customers, figures which approximate the international bookings curve of June 2019 (53%). Hotel reservations are picking up in France according to SiteMinder. The results for the month of May highlight the fact that bookings at local hotels increased by 81% compared to the same month of the previous year, reaching 47% of the level of the year 2019.

 France, The World’s Leading Tourist Destination.

France leads the most requested destinations by volume of interest (100) between May 1 and May 31, ahead of Spain (an interest volume of 13) and Italy (6), then Greece ( 5). France is the destination that recorded the most significant growth in tourism requests compared to April 2021 with growth exceeding 75%, followed by Spain (+ 75%), Italy (+ 75%), Greece, Portugal, Morocco , Algeria, Belgium, Croatia and the Netherlands (+ 75%). Conversely, we find Thailand (between -10 and -25%) and the Maldives (between -25% and 50%). 38% of French people do not want to leave before the end of the health crisis. France, and more precisely Disneyland Paris, only comes in 5th place among the most popular destinations for their travel plans, according to a ranking recently carried out by the British group Audley Villages, according to the

volumes of Google searches, Instagram hasthags, and press mentions. 70% of French people believe that they do not have enough vacations, but they intend to use their days off to discover Hong Kong, Mumbai or Tokyo.

Business Plan: A Tool To Convince

The business plan for the past two years has required entrepreneurs to adjust it to exceptional circumstances, but again, it has proven its usefulness in taking risks. The business plan is the travel companion of any creator! It describes your business plan, determines its feasibility and profitability, sets its objectives, and finally defines its needs in material, human and financial resources. It is carried out before starting the creation of a company or during the development of a new activity.

Indispensable to any search for financing, it is useful for all types and all sizes of businesses to lay down a strategy .
It will be your reference document, capable of providing complete information on the essential points of your activity. It is used to reflect and inform but also to convince .

It therefore requires concise and precise writing, highlighting the key points and your intentions.

The 9 Steps To Write A Successful Business Plan:

Step 1 – Executive Summary

1. Set the scene to arouse the reader’s interest.
2. Present the general content of your business creation project on one page.
3. Anticipate the most fallacious questions to show your mastery of the subject and enhance your project.
Tip : Define in a few words the business of your company in the title, and in the subtitle specify using generic terms: B to B, B to C, …

Step 2 – Company Profile, Management

Make A Detailed Presentation Of Your Company Through 5 Main Themes:

1. Its history: value your progress, especially through the steps taken.
2. Its legal form.
3. Its key functions (internal organization) which take into account the human / project adequacy and highlight the strengths of each: organization chart, employees in number and gender, location, shareholders, board of directors.
4. Its management: you present an essential element, the entrepreneur and his team. More particularly the skills of executives.
5. Its external environment (partners).
Tip : Include the mini CVs of your employees to show your ability to manage a team.

Step 3 – Products, Services

Present the purpose of your products / services: this involves quickly locating its stage of development, defining the scope of your product range, explaining current developments and planned changes.
Tip : supporting photos and diagrams, application example.

Step 4 – Competitor Companies And Products (Market Research)

Conduct market research . Competition represents a very important basis for comparison and strategic thinking. Who are the main players? How are they evolving? In what context ? What are the success factors, the trends? Expose the existence of a need and its translation into a solvent demand and highlight your competitive advantages. But above all, define the target clientele (Are the products or services aimed at men? Women? Children? Individuals only? Companies only? Singles? Couples? Seniors?

Are the products or services aimed at people with a certain income or are they affordable? In what geographical area will the company offer its products or services? …)

Tip : Always indicate the sources of the data you are going to use. Explain the state of the technology on which the innovativeness of the project is based.

Step 5 – Marketing Plan (Demand And Development Strategies)

Establish the Marketing Plan that allows you to target your customers: its function is to define demand and product development strategies. In fact, it is about positioning yourself in the value chain, describing your product as well as the additional services and its cost. In other words, it is the structure of the offer in terms of price and conditions, promotion and communication, as well as distribution.

Tip : you can conclude this part by showing that your product has been validated with the customer.

Step 6 – Infrastructure (Production And Management), Technology

What infrastructure do you have available to achieve your goals? Are they suitable? Evaluate your production environment (equipment, vehicles, buildings, etc.), describe your organization both in terms of production and administration and identify the changes necessary for optimal activity.

Tip : You can also develop your business goals, this will strengthen the credibility of your business. You can go so far as to estimate sales prospects.

Step 7 – Financial Management + Financial And Operational Planning (Organization Of The Means To Be
Implemented)

Explain your means of financing (internal, external) as well as their consequences (debt service, tax implications). Start by presenting the way in which the main functions of the company will be carried out, then explain the financial package as well as the schedule of operations. To convince, you must clearly identify the financial needs generated by the project, the added value creation, the sustainability of the project.

Tip : you must present tables such as the provisional income statement, the provisional balance sheet, the provisional financing plan, the treasury budget.

Step 8 – Risk Assessment (Risk / Opportunity Assessment)

Identifying the risks and indicating them in your business plan shows that you have analyzed all possible eventualities and that you have thought about the risks you take: each activity is a source of risks, it is therefore a matter of identifying them and defining the measures applicable (for example commercial development more difficult than expected due to political or economic circumstances, delay in leaving your site, etc.), show that you have anticipated the residual risks for each of the stages and mention the reactions and the ones that you would adopt in the cases cited.

Tip : Start the conclusion with a transition that will remind you of the strengths and weaknesses of your project.

Step 9 – Conclusion

After reading the conclusion, you should be able to summarize the key points of your project. Your interlocutor must also understand what you expect from him, when and what he will gain. Remember to make a checklist to make sure you haven’t overlooked anything. You must also complete an identity card of the company in which will appear your title of activity, the legal form, the date of creation, the workforce, the turnover excluding tax, the head office, the ape code , the Siret number, your contact details, the identity of the manager, the distribution of capital, the financing obtained.